Trafford Centre
Service Provided: Giant Interactive Iphone
The majority of companies now have their own mobile apps for a range of phones and are always looking at new ways to promote their app and increase downloads. The Trafford Centre, Manchester employed Blue Apricot to produce a 32” version of their app to showcase on their large interactive iPhone. Caroline Aikman, Marketing Manager at The Trafford Centre, says “We used the giant iPhone to enhance awareness of The Trafford Centre’s A-List app. The giant iPhone was part of a brand engagement exercise whereby the phone was situated within our A-List lounge – a set on the malls whereby customers could sit and enjoy some of the features and benefits of being on the A-List i.e. complimentary massage and beauty treatments along with fashion advice. The set was hosted by our ‘A-List angels’ and was a great success. Blue Apricot have been very helpful in bringing the project to fruition and we are very pleased with the final product.”
How It Works
Using innovative technology incorporating infra-red sensors, Blue Apricot have various sizes of different phones and tablets with the most popular being the Iphone, Blackberry, Android and Ipads. The screens with surrounds range in sizes from 32” to 65”. The app is produced in high definition and responds exactly like the app does with gestures such as multi-touch, pinch, pull, scroll, zoom & more.
The app has produced in high resolution to suit the HD screen and there are various screens that tell people how to download their app and encourage them to do so. The effect is magnetic to all who see it and it genuinely attracts people to come and play. “For us it was a very public demonstration of what we do, the demand for this technology is immense and we are getting daily enquiries from many companies re the best way to illustrate their app. In most markets it’s about going that one step further to stand out and this certainly does that”, commented Steve Edmunds, Managing Director of Blue Apricot Technology Ltd.
A Tremendous Reaction
It’s all about getting a reaction from your target market and any marketing manager will tell you that if it’s affordable it must be implemented.
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