Budweiser
Service Provided: Social Media Screens
Budweiser were launching a campaign called ‘Bud Index’ which allowed participants to download an app and get money off their pint depending on the weather- the hotter the weather, the cheaper the pint. As part of this launch part, Budweiser wanted bring a social media aspect to the event to encourage interaction. Blue Apricot provided their social media screens which showed their Facebook page and followed the twitter hashtag for the event. There was also a photographer present who sent the photos direct to the screen in real time.
